---
title: "HubSpot Case: Bleckmann"
description: In 2022 Bleckmann decided to renew its website and with that also some parts of its marketing tactics. HubSpot was the ideal choice for their new, more modern approach to online marketing.
image: https://hubspot.bluedragon.nl/hubfs/Blue%20Dragon%20Theme%20Files/Bluedragon_facebook_banner.jpg
---
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# Bleckmann Logistics
# HOW BLECKMANN CREATED A STRONG MARKETING AUTOMATION FOUNDATION
### active
### lead nurturing
### 20%
### more efficient
### New website, new marketing approach
Bleckmann is a big name in the logistics industry. They specialize in omnichannel logistics for commerce. In 2022 they decided to renew their website and with that also some parts of their marketing tactics. HubSpot was the ideal choice for their new, more modern approach of online marketing.
Blue Dragon helped us become fully self-sufficient in HubSpot with multiple training sessions
Dorota Tankink - Marketing & Communication Manager
### Automations & blog ENVIRONMENT
HubSpot made two major improvements during this process by introducing automated processes and providing a user-friendly blog environment hosted within HubSpot. With this, HubSpot became Bleckmann's central hub for all their marketing related activities.
Next to these improvements we also made sure that HubSpot was connected to their centrul hub for sales related activities: Salesforce.
## Active
### lead nurturing
## 20%
### more efficient
## central
### marketing hub
Partners
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